Nizzar Ben Chekroune

Career chapters

Six ways into the career. The chapters overlap, and each keeps the people and organisations through which the work happened.

1. Early brand and creative work

   I began with editorial, creative and event work, learning how a brand meets its audience through content, places and people. Those early assignments put strategy close to the work of making things.

   • Es Saadi / Theatro Marrakech
   • Kechnight
   • Diesel

2. Institutions and international development

   Institutional mandates brought a different scale of responsibility: developing a creative cluster with UNIDO, communicating migration work with IOM and connecting young people to professional opportunities through USAID Career Centers.

   • UNIDO · Creative Mediterranean
   • IOM · COMPASS
   • USAID · Career Centers

3. Arroz, Diptyk and cultural work

   From 2019 to 2022, I co-founded and worked through Arroz Con Pollo with Nabil Nadifi. Brand strategy became editorial systems, films and cultural partnerships, including Diptyk’s digital transformation and Audi’s Driven By Art programme.

   • Diptyk
   • Audi × Diptyk · Driven by Art
   • Arroz Con Pollo

4. BananaCorp and emerging technology

   I co-founded BananaCorp in 2022 and worked on it through 2025. It developed BananaConf, an international community and industry gatherings. Tallinn 2024 brought 589 people from 57 countries; Milan connected fashion decision-makers with technology builders. Separate nonprofit and training work carried the same adoption questions into other settings.

   • BananaCorp
   • BananaConf
   • Web3 × Fashion
   • The Future Fashion
   • European Web3 Organization
   • Web3 Made Easy

5. Berexia: technology, strategy and delivery

   Berexia employed me from January to July 2023 to develop its crypto, NFT, digital-credential and metaverse capabilities. I worked on client strategy and projects, and trained teams to understand what they were deciding. Some client relationships began before this employment.

   • Berexia
   • UNITAR
   • Dubai Holding

6. Quantum Branding, AI and current work

   Quantum Branding is my present practice, established in 2024 after work began in late 2023. Here, brand strategy, implementation and AI adoption meet. BrandOS explores how parts of the work can become software; education and client delivery keep it grounded in use.

   • Quantum Branding
   • BrandOS
   • Africa Business School / UM6P
   • Verne Jewels

What people took from the gatherings

The value of convening people continues after the room empties. Yana Levkovich describes her experience across several conferences I organised.

Flagship cases

• UNIDO · Creative Mediterranean2015 – 2019 · Institutional mandateAs UNIDO's Cluster Development Agent in Marrakech, I helped disconnected creative interiors companies work, sell and exhibit as one cluster.
• Arroz Con Pollo2019 – 2022 · Co-founderA creative studio where brand strategy, editorial work and production could develop together.
• Diptyk2019 – 2021 · Studio clientThrough Arroz Con Pollo, I led the brand strategy and implementation that transformed Diptyk’s digital presence and led to its New York Times recognition.
• BananaCorp2022 – 2025 · Co-founderFrom a Tallinn conference to a company connecting brands, builders and communities across borders.
• Berexia2023 · EmploymentAn employment role building Berexia’s emerging-technology capabilities through client projects and team education.
• Quantum Branding2023 – present · FounderThe practice that gave a name and a structure to the way I had already been working for twenty years.
• Verne Jewels2025 – 2026 · Fractional CMOFrom a first consultation to a full handover: I ran marketing for a fine jewellery house as its fractional CMO, then left the team a system it runs alone.

Selected work

Focused engagements, programmes and collaborations sit alongside the longer chapters.

How trust travelled

1. My relationship with Keith Grossman connected collection advice, collector access and the TIMEPieces artist community. TIME · TIMEPieces →
2. Keith introduced me to Charly Palmer and Dr. Karida Brown. That relationship developed into a separate body of work. Charly Palmer · Dr. Karida Brown · In The Paint →
3. The cultural work opened a conversation with the Los Angeles Lakers about digital art. Los Angeles Lakers · In The Paint →
4. Karida introduced me to Kareem Abdul-Jabbar’s team. My recommendation was not to launch the proposed collection. Kareem Abdul-Jabbar →

Work, then trust, then an introduction, then a broader mandate. The pattern repeats across the archive.

Explore by territory

I work across institutions, culture, media, luxury and technology. Founders, communities, AI and business return throughout the archive. Each territory opens a different route through the same body of work.

Chronology

The work overlaps. I keep each project’s period, relationship and historical provenance.