Nizzar Ben Chekroune

Work · Selected work

Laly Couture

A fashion label's Instagram grid, built so the colours of the clothes run across the whole feed.

Nizzar Ben Chekroune's historical public portfolio retains his Instagram work for Laly Couture, a fashion label whose account handle is lalymarrakech. The original visual shows an editorial grid in which pink and yellow colour blocks echo the garments in the photographs.

Relationship
Engagement
Role
Historical portfolio work
Period
2018 – 2019
Where
Marrakech, Morocco (per the brand's Instagram handle)
With
Laly Couture
Attribution
Historical public portfolio, before Quantum Branding
Laly Couture · public portfolio evidence
Laly Couture · public portfolio evidenceNizzar Ben Chekroune · public portfolio

Laly Couture is kept in my public portfolio with its original visual, and it shows what the work was: the Instagram feed of a fashion label, presented under the line I used then, "My creative work from A to Z". Editorial portraits alternate with flat blocks of pink and yellow lifted from the clothes. It belongs here as a brand system at its smallest scale: a feed that reads as one composition before anyone opens a single post.

What I take forward

I design the whole before the parts, even when the whole is a phone screen.

Sources

Related work

← All work