Work · Selected work
MysticSpur
An eyewear brand explained in four questions, What, Why, Who and How, one carousel at a time.
Nizzar Ben Chekroune's historical public portfolio retains a film of his Instagram work for MysticSpur, an eyewear brand whose visuals carry the name Mystique Spur. The carousels are organised around four questions: What, Why, Who and How.
- Relationship
- Engagement
- Role
- Historical portfolio work
- Period
- 2021
- With
- MysticSpur
- Attribution
- Historical public portfolio, before Quantum Branding
The MysticSpur film is a minute of Instagram mock-ups for an eyewear brand. Sunglasses and portraits of people in frames alternate with carousels titled What?, Why?, Who? and How?. Inside them the brand makes its case: protection from UV radiation, and frames designed to suit every face shape. It is in this body of work for the structure. Four questions give a small brand a complete pitch, and each carousel answers exactly one of them.
Films
What I take forward
I give a product the questions its buyer is already asking, then let each piece of content answer one.
Sources
Related work
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