Work · Selected work
Lamanche
A wellness and skin-care brand whose Instagram feed is organised around its founder and the story behind the brand.
Nizzar Ben Chekroune's historical public portfolio retains a film of his Instagram work for Lamanche, a wellness and skin-care brand. The feed alternates portraits of the founder with quotes, cosmetology posts and carousels explaining why she started the brand.
- Relationship
- Engagement
- Role
- Historical portfolio work
- Period
- 2021
- With
- Lamanche
- Attribution
- Historical public portfolio, before Quantum Branding
Lamanche survives in my portfolio as a one-minute vertical film scrolling through its Instagram feed. One column of the grid is the founder, portrait after portrait. Around her sit quotes, cosmetology posts, an "About Lamanche" carousel and slides on community and sustainability. The carousels tell why she created the brand: her own health story, turned into a resource for others. The decision that matters is structural. The founder is not a face added to a product feed; the feed is built around her.
Films
What I take forward
When a founder's story is the reason a brand exists, I build the system around the founder rather than the product.
Sources
Related work
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