Nizzar Ben Chekroune

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Fabrice Santoro

Before the French Tennis Federation, my tennis work at Berexia started with a player: Fabrice Santoro.

Nizzar Ben Chekroune worked with the former tennis player Fabrice Santoro in 2023 through Berexia, which employed him to carry its Crypto, NFT, SBT and Metaverse work for clients. The work came before his study for the French Tennis Federation.

Relationship
Client engagement through Berexia
Role
Emerging-technology and Web3 work with Fabrice Santoro
Period
2023
Where
France · remote
With
Fabrice Santoro, Berexia
Attribution
Through Berexia (employment), before Quantum Branding

In 2023, through Berexia, I worked with the former tennis player Fabrice Santoro on emerging technology and Web3. It came before the study I carried out for the French Tennis Federation that spring, and it belongs to the same period of Berexia work in sport.

What I take forward

The tennis work came in layers: a player, then a federation, each with different questions.

  • BerexiaAn employment role building Berexia’s emerging-technology capabilities through client projects and team education.
  • French Tennis FederationAn NFT model was on the federation’s table. I challenged it, and widened what the federation understood Web3 could do for a sport.
  • Stan Wawrinka / BallmanI advised Stan before Ballman launched, again when its first mint fell short, and on Web3 and the offers made to his name.
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