Work · Selected work
EU / UNIDO · Creative Mediterranean
The European programme behind my Creative Mediterranean work: one cluster in Marrakech, inside a regional programme across seven countries.
Nizzar Ben Chekroune worked on visibility and digital strategy within Creative Mediterranean, a regional UNIDO programme funded by European Union and Italian cooperation, from 2015 to 2019. This entry describes the European institutional context of his Marrakech cluster mandate.
- Relationship
- Institutional mandate
- Role
- Visibility and digital strategy in a regional programme
- Period
- 2015 – 2019
- Where
- Southern Mediterranean, seven countries · Marrakech, Morocco
- With
- UNIDO, European Union
- Attribution
- UNIDO institutional mandate

The frame around Marrakech
Creative Mediterranean was a UNIDO programme funded by European Union and Italian cooperation, running across seven countries. My mandate sat at one point of it: the Marrakech Creative Interiors Cluster, where I worked as Cluster Development Agent. This entry describes the other half of that picture, the European institutional programme the Marrakech work answered to.
Why the frame matters
The frame shaped the work. Visibility and digital strategy had to serve a cluster in Marrakech and also hold up inside a programme reporting across seven countries. Part of my contribution was capitalizing the regional methodology, so that what was built in Marrakech could be used beyond it.
At programme level, Creative Mediterranean counted seven countries and fourteen clusters. Those are programme figures, not my personal result.
What I take forward
I work at the local end of an international programme while keeping its regional logic in view. What I built in Marrakech also had to feed a methodology shared across seven countries.
Sources
Related work
- UNIDO · Creative MediterraneanAs UNIDO's Cluster Development Agent in Marrakech, I helped disconnected creative interiors companies work, sell and exhibit as one cluster.
- Marrakech Creative Interiors ClusterBranding and digital strategy, as UNIDO Cluster Development Agent
- La Minute CréativeCreator of the format; cluster development, visibility strategy and storytelling
- Creative Forum Ljubljana 2018Digital communication and marketing expert, UNIDO