Work · Selected work
Hiya Magazine Paris
One issue of a Paris urban-culture magazine, told in five Instagram story slides that end on a swipe-up.
Nizzar Ben Chekroune's historical public portfolio retains a five-slide Instagram story from his work for Hiya, a Paris magazine presenting itself as the magazine of urban cultures. The sequence runs from the cover to a cross-interview, two signed posters, the issue's agenda and a swipe-up.
- Relationship
- Engagement
- Role
- Historical portfolio work
- Period
- 2020
- Where
- Paris, France
- With
- Hiya Magazine Paris
- Attribution
- Historical public portfolio, before Quantum Branding
Hiya presents itself as "le magazine des cultures urbaines". My portfolio keeps the storyboard of one Instagram story: five slides, each annotated with the accounts to tag. The cover opens, a cross-interview follows, then two signed posters, then the agenda of the issue (a focus on urban cultures, a reportage, a lifestyle piece on upcycling), and the last slide asks for the swipe-up. It is here for the sequencing. A story is read in seconds, so the order of the slides is the argument.
What I take forward
I treat sequence as content: what comes first decides whether anyone reaches the last slide.
Sources
Related work
- DiptykThrough Arroz Con Pollo, I led the brand strategy and implementation that transformed Diptyk’s digital presence and led to its New York Times recognition.
- Laly CoutureHistorical portfolio work
- Beyond CatstoreHistorical portfolio work