Nizzar Ben Chekroune

Work · Proof

NFT Liverpool

Keith Grossman, then President of TIME and creator of TIMEPieces, selected two of my photographs for NFT Liverpool 2022.

Nizzar Ben Chekroune had two of his photographs selected for NFT Liverpool in 2022 by Keith Grossman, then President of TIME and creator of TIMEPieces. The selection belongs to the same relationship in which Keith consulted him on TIMEPieces, and it records Nizzar as an artist as well as an adviser.

Relationship
Artist selection
Role
Selected photographer
Period
2022
Where
Liverpool, United Kingdom
With
NFT Liverpool, TIME, TIMEPieces
Attribution
Personal artistic work, before Quantum Branding

Two photographs

Keith Grossman selected two of my photographs for NFT Liverpool in 2022. Keith was then President of TIME and the person who had created and led TIMEPieces, TIME's Web3 project. When he chose work, he chose as someone who had built and sold a collection himself, in front of collectors who would judge it.

Selection is the oldest form of validation in art, and in the NFT market of 2022 it carried extra weight. Anyone could mint. Being chosen by someone with an established eye, for a public event, separated work from inventory.

NFT Liverpool 2022 also had me on its programme as a speaker. I was there as an artist and as someone explaining the market.

Artist and adviser to the same person

Keith first contacted me directly on Twitter, and Keith and I got to know each other. In October 2022 he organised a dinner in New York with Charly Palmer and Dr. Karida Brown, asked my advice on his next TIMEPieces collection, and kept consulting me afterwards on concept, curation, tokenomics, community and launch.

The Liverpool selection sits on the other side of that relationship. As an adviser, I recommended artists to TIMEPieces, and artists I recommended went on to work with TIME. As a photographer, my own work went through Keith's eye. The two roles reinforce each other: I recommended artists from inside the practice of making images, and the person I advised had seen my work and chosen it.

The photography behind it

Photography runs through my work alongside strategy. My mobile photography was the subject of an interview by The App Whisperer in 2019, before NFTs gave photographers a way to issue and sell their own work on-chain. Mobile photography is a discipline of constraint: one lens, no studio, the image found rather than staged. That habit of seeing what is already there is the same one I bring to a brief.

2022 was also the year TIME listed me among the 100 most influential people in Web3. The two are separate facts. One recognised a position in a market. The other was a curator's choice of two specific images, which is a narrower and, for a photographer, more exacting form of recognition.

What I take forward

I work on both sides of the market I advise. The person who asked me which artists to bring to TIMEPieces also judged my own photographs worth showing.

People

Keith Grossman
· Then President of TIME and creator of TIMEPieces; selected the photographs

Sources

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